ANIMATION / EDITING

Hertz Electrifies Times Square

Overview

For the morning of their re-IPO on Nasdaq, Hertz did a Times Square takeover that included looping animations on 10 screens including the Nasdaq Tower, Reuters Tower, and the massive One Times Square Tower screen.

The content for these screens was created over the course of about 4 days led by creative director, Sean Eno, who created the designs and storyboard. Matt Knutson and Sam Kreps tag teamed the fordmidable task of animating the designs within three very complex After Effects template projects supplied by the screen operators.