From His Heart Ministries:
Broadcast Package Refresh
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From His Heart Ministries is the Christian evangelical and teaching media outreach ministry of Pastor Jeff Schreve, and reaches hundreds of thousands of people on over 800+ radio stations and thousands of TV outlets as well as several digital platforms across America.
In 2023, the organization underwent a major rebrand designed largely in-house. The team reached out to Knutson Studio to overhaul their on-air graphics package to match the new look and feel.
Credits
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Client
From His Heart Ministries
Executive Director
Casey Shannon
Production Manager
Jay Budzilowski
Logo & Brand VIS
Micah Dorsey
Motion Graphics Design & Animation
Matt Knutson
One of the primary motion concepts was inspired by the fantastic visual identity developed by the FHH design team. The logo features an abstraction of the sun over a mountain landscape with the sun being a representation of God shining His light to reveal truth.
We leaned in to this concept of light to trigger various reveals and scene transitions creating a common through-line for the graphics package.
It turned out the logo was very useful as a content framing device as well as a transitional element to go from scene-to-scene. The multi-colored panels in the cropped view of the logo are reminiscent of a stained glass window making a subtle nod to Christian church heritage.
The package included a full set of custom-designed lower third elements with a streamlined workflow for editors to easily apply graphics.
We also created a graphic setup for their green screen studio shoots complete with dark mode and light mode.
