DESIGN / ANIMATION / EDITING / SOUND DESIGN
Fender® X Kyser® Quick-Change® Electric Guitar Capos
Overview
In 2021, Kyser released a new line of their classic quick-change capos in five different colors perfectly matched to Fender's most beloved instrument finishes. For this first-time collaboration, the two brands wanted a full social media campaign to launch the new products.
Client: Kyser Musical Products
Direction / Script: Hilary Brown (Kyser)
Photography / Video Production: Tyler Ellison
Design / Animation / Editing: Matt Knutson
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Process
Tyler Ellison Films took the lead on organizing and executing a full day studio shoot with both photography and video, while Knutson Studio handled all the video post-production: design, storyboards, editing, animation, and sound design. The package includs five color features and a main product hero video—all in 16x9, square, and vertical formats.
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Style Frames
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